The Ultimate Guide to Designing for the User Experience

From the familiar golden arches of the McDonald’s brand to the typography and colors of movie posters, graphic designers create some of the most iconic and ubiquitous designs around us. So why would a graphic designer like you want to change your career to UX design? Well, for one, much can be said about the sense of satisfaction and fulfillment derived from getting “under the hood” of the products you work on rather than working on the exterior.

To avoid inconveniencing users mid-flow, it’s essential to keep users in the know so they can adjust to the changes quickly. Users are often apprehensive about committing to a new app because they have no idea if it’ll even be right for them. By presenting clear, personalised choices related to the users’ learning experience, they’re much more likely to trust that Babbel has their best interests in mind.

Example of good UX design – Airbnb

On the search results page, a combination of reviews and helpful filters aid the user to the perfect destination. Yelp also uses Google Maps for users who have a specific geographic region in mind. The map helps the user refine their search (five star donuts in a two block radius).

  • The platform provides users with access to high-quality educational content in a wide range of fields, including business, technology, data science, and the humanities.
  • It gives a chance for clients to offer feedback on their designs and for them to improve them without having to start from scratch.
  • A SaaS that sells directly to consumers can have a different experience than B2B.
  • Vodafone’s mobile site provides sufficient white space around the company logo, and the icon is placed away from other features on the page.
  • Dropbox is a cloud-based file storage and sharing platform that allows users to store and access files from anywhere, on any device, as long as they have an internet connection.

Macy’s mobile app supports pinch-to-zoom functionality on product images so users can visually inspect products and read the product information. E-commerce product lists and their filtering and sorting tools have a huge impact on a user’s ability to browse a website’s catalog. In our Product Lists & Filtering usability research, sites with mediocre product list usability saw Java Developer Roles & Responsibilities BMC Software Blogs abandonment rates of 67-90%. Gucci’s site-wide courtesy navigation is visually separate, making it easy to locate without adding unnecessary clutter to its product navigation. For e-commerce, good UX means users can easily find the right products and complete purchases. Bad UX, such as issues during the checkout experience, leads to frustrated users and abandoned purchases.

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Peter Morville represents this through his User Experience Honeycomb . A graphic & UX Designer which conveys into design what cannot be conveyed in words. Airbnb, like Apple, shares best practices, interesting case studies and news from the world of design on its website. And this target audience should get the benefits you’re providing. To do that, Krug talks about the 7 elements that you need to master to solve usability problems.

The user onboarding experience is one of the first steps in the user journey and can make or break the future of their relationship with the product. It’s also one of the most action-heavy stages of the user journey; users need to put in the effort to realize the value of your product, so it’s one of the most crucial stages to optimize. Here are 12 examples of companies that nailed their onboarding UX design. We recognize that “good” and “bad” are biased terms — everyone has their own understanding of what’s subjectively good and bad.

Good UX for amplification

Airbnb prioritises convenience and simplicity on the crucial booking page; reducing friction with minimal steps, straightforward navigation, and clear indications of what’s coming next. The simple layout also means users don’t have to sift through paragraphs of unnecessary information. The top of the compare products page is dominated by images of the users’ chosen products and their price points. Then, information is served up in a logical sequence as the user scrolls down the page, starting with a general summary “Quick Look” and getting increasingly technical. There are many parts of Apple’s website that make it a successful user experience, however, one of my favorite parts of the site is the compare products feature.

good ux design

Attracting customers means persuading them that your product or service is worth their money. The more intuitive the features, the easier it is to gain trust and thus increase the chances that a brand will attract users and convert them into customers. Yelp does many things right, all of which result in exceptional findability. First they use smart defaults by using your current location, allowing you to search and providing a list of frequently searched options.

Why is this good UX design?

A user-centric approach leads consistently to useful, usable products. It’s more like a loop than a linear journey, with no end in sight. That creates a mindset of continuous improvement and iterative design that pervades design and creates a culture of continuous improvement throughout the company. Many brands release similar products with similar features to solve similar problems. And while they can all do their tasks well, the one with the best user experience (UX) will always be the most successful. Good design is invisible—meaning the user doesn’t notice the design while they are using it.

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